SAN NARCISO, Calif. (Bennington Vale Evening Transcript) -- Jeffrey Bezos, the billionaire founder of Amazon.com, purchased The Washington Post this week for $250 million. The 135-year-old paper has a storied history in the annals of American journalism, which includes the groundbreaking reporting by Bob Woodward and Carl Bernstein of the Watergate scandal during the 1970s. The duo uncovered what is still considered the biggest story in U.S. politics, exposing a complex system of "dirty tricks" and crimes from the highest levels of power in Washington. Their tireless efforts led to the indictment of over 40 administration officials and the eventual resignation of President Richard Nixon. But that's old news to Bezos, whose success selling online books and then popularizing e-books helped Amazon blossom into one of the world's most thriving retailers, ultimately proving that print is dead. Bezos said he wants to reanimate that corpse as a 21st century cyborg, and promised to innovate The Post with key elements of Amazon's business model. His first step will be to rebrand the paper using the Brazilian-themed naming conventions commonly found in components of his online megastore. The Post will soon be christened A Fofoca, following this tradition.